Learn Investment Concepts That Actually Make Sense
We teach you how markets work, why prices move, and what matters when building long-term wealth. No hype. No guarantees. Just practical knowledge you can use to make informed decisions.
Explore Our Program
Questions People Ask Before, During, and After
We organized common questions by where you are in the learning process. Because what matters before you start is different from what matters halfway through.
Before You Start
How much time does this take? Do I need prior experience? What if I work full-time? Can I learn at my own pace? We answer these upfront so you know what you're getting into.
During the Program
What happens if I fall behind? Can I revisit previous modules? How do I get help when stuck? Is there a community? The middle is where most questions come up, and we're ready.
After Completion
Do I get ongoing support? Can I access materials later? What's next for my learning? How do I stay current? Finishing doesn't mean we disappear.
What You'll Actually Learn Here
Market Mechanics
We start with how markets actually function. Supply and demand aren't just theory when you see them play out in real scenarios. You'll understand why prices change, who's on the other side of trades, and what factors drive movements beyond headlines.
Most programs skip this foundation. We don't, because without it, everything else is just memorizing formulas.
Risk Assessment
Risk isn't something to eliminate. It's something to understand and manage. We teach you how to evaluate different types of risk, recognize what you can control versus what you can't, and structure decisions that match your actual situation.
- Volatility versus permanent loss
- Concentration versus diversification trade-offs
- Time horizon impact on decision-making
Financial Analysis
Reading financial statements sounds boring until you realize it's how you separate actual businesses from marketing stories. We break down balance sheets, income statements, and cash flows in ways that show you what companies are really doing with money.
You won't become an accountant, but you'll know which numbers matter and why professionals focus on certain metrics.
Course Options and Pricing
Programs starting September 2025. Pay upfront or in installments. All prices in Canadian dollars.
Fundamentals
- Core investment concepts
- Market mechanics module
- Risk fundamentals
- Email support
- Course materials access
Comprehensive
- Everything in Fundamentals
- Financial analysis module
- Portfolio construction
- Live Q&A sessions
- Community access
- 6 months support
Advanced
- Everything in Comprehensive
- Advanced valuation methods
- Behavioral finance module
- One-on-one mentor sessions
- Case study workshops
- 12 months support
Who Teaches This
Freja Lindquist developed our curriculum after spending twelve years analyzing portfolios for institutional clients. She got tired of watching people make decisions based on headlines rather than fundamentals.
So she left to teach. Not to promise returns or sell strategies, but to help people understand how the machinery works. She writes all our course content herself, reviews every module update, and leads the live sessions where students ask the hard questions.
Her approach: explain concepts clearly, use real examples, and never pretend markets are simpler than they are. She's not trying to make you rich. She's trying to make you informed.